This article by David Brooks is an interesting counterpoint to critiques of Americanization.
Source : Global Policy
by David Brooks
Let’s say you are an 18-year-old kid with a really big brain. You’re trying to figure out which field of study you should devote your life to, so you can understand the forces that will be shaping history for decades to come. Go into the field that barely exists: cultural geography. Study why and how people cluster, why certain national traits endure over centuries, why certain cultures embrace technology and economic growth and others resist them.